A life ordinary by Amit Sarkar - Issue #21

Hello friends,

Welcome to the 🪔 Diwali edition of my newsletter.

I would like to wish everyone a belated Happy Diwali and a prosperous year ahead. The whole of last week was busy for us as we attended multiple Diwali parties with friends and it was lovely. We celebrated by eating good food, lots of sweets, bursting firecrackers, lighting a Diya, and playing Poker & Charades.

I also attended QA Financial Forum London 2022 testing conference in London and listened to some amazing talks. More details about this conference are in this newsletter.

We also got a new UK Prime Minister, Rishi Sunak, our third in less than 2 months. He is the youngest PM, the first Hindu PM and the first British Asian PM. Let's wait for all the policies his Cabinet proposes in the forthcoming weeks and see if it brings any economic stability to the UK.

My wife also ran the Wimbledon Common Half Marathon and successfully finished it. This is her second half marathon but her first since becoming a mother. Kudos to her and her determination.

Our son also started nursery and my wife joined back work.

It was a very eventful week indeed.

🕺 Yoann Bourgeois - Fugue / Trampoline

A friend of mine recently shared a video and I started looking for its source and ended up finding the below video.

What an amazing choreography by Yoann Bourgeois using only a trampoline and his own body. It feels really incredible to watch this. This video was shot almost 8 years ago.

🔌⚡ Ohm's law

Recently I and Rinat recorded a podcast on the electricity grid and we discussed a lot about voltage and current. So I thought of sharing what is the difference between the two and how it works.

A wire already has electrons in it. And when you connect a battery and make a closed circuit, they start to move. It’s like a pipe filled with marbles. When you put a marble in on one side, another comes out on the other side right away. You don’t have to wait. It happens momentarily.

In a circuit, current is the flow of electrons. Voltage is the electrical potential difference between two points. Resistance is something that resists the flow of electrons.

If this sounds Greek to you, don’t worry. Think about it this way: If you have water running in a pipe, the amount of water running is the equivalent of the current in an electrical circuit.

Then imagine that the pipe is clogged at some point. And only a little bit of water gets through. The water pressure on one side of the clog will be higher than on the other side. This difference in pressure between the two points is equivalent to voltage. You always measure voltage as a voltage difference between two points.

The clog itself would be the resistance.

=> Current is measured in Amperes or A

=> Voltage is measured in Volts or V

=> Resistance is measured in Ohms or Ω

The relationship between current, voltage, and resistance is called Ohm’s Law.

=> If you increase the voltage (Volt) in a circuit while the resistance is the same, you get more current (Amp).

=> If you increase the resistance (Ohm) in a circuit while the voltage stays the same, you get less current.

Source - https://www.build-electronic-circuits.com/current-voltage-resistance/

💰 Luxury brands

I work for a company called Emplifi that provides brands with insights needed to empathize with customers and amplify the right experiences.

And recently someone from our company shared a very interesting article about the e-commerce strategy for luxury brands and that article had some amazing insights into this world of luxury.

Now there are majorly 4 categories of brands -

Mass market These products or services are made on a large scale and are easily accessible to many consumers, typically at reasonable or low prices.

Premium These products or services are offered at prices higher than mass-market and that not all consumers will afford. These prices are justified by a better quality or design. The manufacturers of these goods increase supply as much as necessary to meet demand.

Luxury These are high-quality products or services, offered at prices so high that many consumers will not afford them. Those prices are partially justified by the high quality, but more so by the emotional connection that their devotees have with the brand. Luxury brands often have cult-like followings, and their products may act as status symbols. Luxury brands intentionally keep supply lower than demand, but many are easily accessed by people who can afford them.

Ultra-luxury At this top tier of luxury, prices are so high that very few people in the world can afford them. However, money alone does not guarantee access to these products or services — often, only established VIP customers or celebrities are granted the favor of buying these goods and services. The point of this level of luxury is to be extremely exclusive.

Then there are 4 types of luxury shoppers

Professional stylists Professional stylists (also called personal shoppers) purchase luxury items on behalf of a client. They’re all business when it comes to luxury shopping — they’re familiar with the brands their clients favor, and they want to decide on items and purchase them quickly. 

Window shoppers Luxury brands sometimes have enormous fan bases composed of people who can’t afford to buy the products. Many of these are younger consumers who follow the brand and aspire to someday be able to buy its products. 

Occasional splurges These shoppers buy a luxury item every now and then. For them, a luxury purchase — typically, a long-wearing, durable item like a bag — is an indulgence and an investment, sometimes intended to celebrate a special occasion. 

Big spenders Big spenders are habitual, frequent luxury shoppers. This type of shopper accounts for the majority of luxury sales. They buy many kinds of luxury goods and services and tend to have strong loyalty to multiple brands.

The luxury shopper has a 4-step shopping journey as shown below -

Finally, luxury brands tend to strive for

Exclusivity and rarity Luxury brands maintain their status by being exclusive. Any brand that becomes perceived as too common or available risks losing its “luxury” character. Price is a factor in restricting availability, but many luxury brands remain exclusive through other strategies as well.

Attention to detail In their product design as well as their in-store service, luxury brands work hard to consider every detail of their customers’ experience.

Distinctive identity and style Most luxury brands view their products as works of art, not mere consumable goods. Their loyal customers perceive them in this light as well, which adds to the entertainment value of luxury shopping.

Deep personal connections Luxury brands and customers both value the personal connections they form while shopping. The brands know that their salespeople are essential to creating enjoyable, emotional shopping experiences that result in lifetime customers.

🧰 QA Financial Forum London 2022

I recently attended QA Financial Forum London 2022 conference and was really impressed by some of the topics and the speakers.

Talks that I really enjoyed were

  • The impact of end-to-end automation: How Lloyds is speeding delivery of mobile apps - Abirami John, Quality Lead, Lloyds Banking Group - This talk was about how the QA team scaled up and automated a number of tests.

  • Open-source Test Automation: Why You Need Appium - Eyal Yovel, Senior Solutions Architect, Sauce Labs - This talk was about Appium and how one can use it to leverage mobile apps testing

  • The Psychology of Testing: How Should We Be Thinking? - Andy Redwood, Principal Consultant, TTC Global - This was more of a lateral thinking kind of talk where we were shown our inherent biases and years of conditioning.

  • Automation and transformation at a leading UK wealth manager - Andrew Young, Head of Test, Assurance, Release Management & Intelligent Automation, Intellect Design Arena - This was about test automation and standardising processes.

  • Betting on Testing: Insights from a Leading US iGaming Platform - Dono Greeff, Director of QA, GAN - This was about online gambling and how to care for people who play these games.

  • Benchmarking Engineering Transformation: Metrics for Digital Resilience - Angela Wallace, Engineering Lead, Lloyds Banking Group - This was about the test centre of excellence and test tools, standard processes and support for these tools.

Thank you so much once again for reading my newsletter this week. Please feel free to Buy me a coffee if you are enjoying what I am sharing.

Until we meet again next week, I once again wish everyone a belated Happy Diwali, hope our new UK PM is good, and do save more.

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